Newsletter Popup
A newsletter popup is a great way to capture visitor emails for marketing purposes. Shopify themes may offer a built-in popup, or you can integrate third-party apps like Klaviyo or MailChimp.
Enabling or Disabling the Built-in Newsletter Popup
- Go to Online Store > Themes > Customize.
-
Locate the Popup section.
Enable the popup by toggling the setting ON.
Customize the following options:
- Heading & Subheading: Write a compelling message.
- Timing: Choose whether it appears on page load or after a delay.
- Display frequency: Set how often it should appear to returning visitors.
- Button text & colors: Match your store’s branding.
- Click Save.

There are also premium features as part of the popup section, these include:
- Enable social icons
- Enable newsletter input
- Image on popup (desktop / mobile are separate)
- Heading, subheading & description
- Design style colors
- Animation options
- Image position on popup
- Color Schema